Remove 2006 Remove Loyalty Remove Metrics Remove Net Promoter Score
article thumbnail

What Is Net Promoter Score (NPS®)?

Confirmit

What Is Net Promoter Score (NPS®)? The Net Promoter Score, or NPS®, enables organizations to get a clear vision of the health of their customers’ loyalty. a Net Promoter Score, or more likely a series of Net Promoter Scores, you can track for key areas of your business.

article thumbnail

Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. NPS Background. NPS Methodology. NPS Claims.

NPS 89
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. NPS Background. NPS Methodology. NPS Claims.

NPS 86
article thumbnail

How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. The Origins Of Net Promoter Score. Fred Reichheld had already written several books on loyalty. He has an MBA from Purdue University.

NPS 163
article thumbnail

5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures. February 2006. Your existing customers are far easier to upsell.

article thumbnail

The Power the Ultimate Question

Horizon CX

The Net Promoter Score (NPS) or “the ultimate question” as it is commonly referred to, has a history that dates back a full 26 years. The Standard Net Promoter Score Question [an 11-point scale question]. NPS is very much alive and well as a primary CX metric in 2019, within B2B organizations.

article thumbnail

Leveraging NPS to Drive Revenue and ROI

SurveySensum

In 2006, Bain & Company conducted thorough research on Dell’s detractors and promoters. However, a detractor ends up costing the company $57 , while a satisfied promoter generates $328 in value. NPS increases customer loyalty: According to the 2017 Temkin research , promoters are 4.2

NPS 52