If It’s Called Customer Experience, Why is it All About the Company?
ClearAction
MAY 28, 2015
Too much company-centered thinking and not enough customer-centric business management. Q: When companies don’t get it right, customers are taking to social these days to gripe about it and get action. A: Yes, but “ social media ” tends to be rigidly defined as Facebook, LinkedIn, Twitter, and other popular platforms.
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