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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

Tweet The phrase “customer service is the new marketing” has gained popularity with brands realizing that poor customer service takes current, and even potential customers, out of the marketing funnel. The components of a business case include: Goals and objectives for the social customer care initiative.

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Intercom Transforms Customer Support With the Introduction of the Conversational Support Funnel

CSM Magazine

According to PwC, 1 in 3 customers will leave a brand they love after just one bad experience, while 92% would completely abandon a company after two or three negative interactions. companies lose more than $62 billion annually due to poor customer service. New Voice Media reports that U.S.

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WATCH NOW: PeopleMetrics Turns 20! 3 Business Lessons from CX Entrepreneur Sean McDade PhD | PeopleMetrics LIVE!

PeopleMetrics

Audrey Squaresky: I'm Audrey Squaresky - I'm the Director of Customer Experience here at PeopleMetrics. I joined PeopleMetrics in 2011, so I'll hit the 10 years milestone at PeopleMetrics very soon and I'm really happy about it. Ripal, you joined right around 2011. Ripal Patel: Hi, my name is Ripal Patel. What was the.

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