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The Basics of Customer Journey Mapping

PeopleMetrics

However, one exception to this stagnation in activities exists: the practice of customer journey mapping. On average, in 2014, one-third of participants (32%) said that their organization had practiced customer journey mapping as part of their customer experience improvement efforts.

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Customer Journey Mapping – an art or a science? Part 1

Ian Williams

In this two part blog, we take a look at Customer Journey Mapping. In this first blog, we examine the origins and principles of journey mapping, with the follow on blog looking at different elements, approaches and methodologies. CX (Customer experience) is the real deal. Is CX a completely new concept?

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September News: Next Generation Customer Journey Mapping

Strativity

. . . September 2014 News & Insights. . . Journey Mapping: Actionable, Results-Driving Tools. . . Join Lior Arussy and Bruce Temkin as they discuss: Clear, actionable steps to design an effective customer journey map. Techniques that will elevate your customer journey mapping to the next level .

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20 Most Popular Customer Experience Matters Posts in 2014

Experience Matters

Here are the 20 posts that were read by the most people in 2014 (in alphabetical order). 14 Customer Experience Trends for 2014 (The Year of Empathy). 2014 Temkin Experience Ratings. note: See updated NPS benchmark from 2014 ]. Report: ROI of Customer Experience, 2014. Customer experience'

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Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

One airline trying to understand the actual journey more for their customers is Virgin Atlantic. I’ve flown Virgin Atlantic back and forth to London a couple of times in 2014. It’s really challenging to think of the true journey when you are asked to only focus on a small piece of it. And that’s ok.

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10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

We had a great 2014 but more importantly, customers did, too! Leaders of all types of organizations began to walk the talk around improving their customer experience. We know they craved information which helped them take action and get results, and that’s what our blog is all about. Are you ready to make 2015 even better?

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10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements.