Reshaping retail: 3 innovation strategies for the e-commerce era
Alida
APRIL 4, 2017
Though brick and mortar sales are down only five percent since 2015, the closure of many anchor tenants has significantly impacted shopping malls. Today’s fickle customers don’t want aisle after aisle of redundant merchandise; they want to be a part of a brand experience. Others brands are pursuing experiential retailing.
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