Remove 2015 Remove Consumers Remove Innovation Remove Voice of Customer
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Emotion Plays a Major Role in Customer Experience

Second to None

Forrester’s research examining the experiences of 45,000 consumers revealed that emotion is the leading factor in dictating a customer’s loyalty over other factors, effectiveness and ease. [2] 2] They identify five layers of emotional context that affect the customer’s experience. (1) 2,3] Burns, Megan.

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Addressing the Internal Health of Your Organization

Second to None

Similarly, a 2015 Glassdoor study found that firms ranked on their “Best Places to Work” list overshadowed the S&P 500 from 2009-2015 by as much as 123.3 In customer experience, we consistently look at consumer data to inform our decisions and initiatives. percent more returns over the span of eight years.

2015 48
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What Is Brand Equity and How to Measure It?

Second to None

Although brand equity can’t be easily expressed through monetary value, it’s true that consumers are willing to pay more for certain brands. The reason for that is its combination of impeccable design, innovative features, and superb branding. Let’s take Apple as an example. distrust social media. appeared first on Second To None.

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Updated Philosophies Can Be More Impactful For Your CX Than Updated Tech

Second to None

Here are three lessons you can learn from TeleSign about the importance of how you think in enhancing the customer experience: 1. Use technology to enhance customer’s experience not yours. Innovation at TeleSign is an outside in process. It realizes that customers have, as Miles calls it, “liquid expectations.”

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Illustrating the ROI of CX

Second to None

Watermark Consulting’s 2019 Customer Experience ROI study examined the cumulative total stock return of the L eaders and L aggards in CX over the span of eleven years (Forrester Research’s CX Index from 2007-2015 & Temkin Group’s Experience Ratings from 2016-2018). They gathered consumer data from 10,000 respondents in the US.

ROI 54
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Illustrating the ROI of CX

Second to None

Watermark Consulting’s 2019 Customer Experience ROI study examined the cumulative total stock return of the L eaders and L aggards in CX over the span of eleven years (Forrester Research’s CX Index from 2007-2015 & Temkin Group’s Experience Ratings from 2016-2018). They gathered consumer data from 10,000 respondents in the US.

ROI 48
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Conversations with Clients: Ding Yi (Allen), Ant Financial, Part 2

COPC

recently sat down with Ding Yi (Allen), Director of Customer Service, who oversees the development of artificial intelligence (AI) in customer service at Ant Financial. We eventually want to enhance mass financial education for consumers in China and help more people enjoy better, equitable service.