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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

2016 267
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Examining 10 Emotions, 8 Interactions, and Resulting Loyalty

Experience Matters

We labelled 2016 as The Year of Emotion and operationalizing emotion is one of our 2017 CX trends. As part of our push to drive more detailed discussions about emotion, we examined the emotions that consumers feel after specific interactions. It turns out that […].

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2016 CXMB Series, Consumer Edition

COPC

Summary of Consumer Research Now Available. The Consumer Edition of the Customer Experience Management Benchmark (CXMB) Series brings a host of new content in 2016. What’s New In This Year’s Consumer Report. >>While the preference for Traditional Care remains strong, there was a slight pullback in 2016. >>Consumer

2016 40
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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016. Every interaction has three components: Success, Effort, and Emotion. Effort Metric Expanding.

2016 91
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Data Snapshot: Channel Preferences Benchmark, 2016

Experience Matters

We just published a Temkin Group data snapshot, Channel Preferences and Cross-Channel Activity Benchmark, 2016. The research examines consumer preferences for using different channels for completing common tasks as well as the frequency of several cross-channel interactions.

2016 90
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How to deliver superb omnichannel CX in a digital world according to 24,000 consumers globally

OpinionLab

This is exactly why we recently surveyed 24,000 consumers and 1,000 businesses globally. Learning 1: Human interaction remains super important as part of broader omnichannel CX “package”. Beyond that, you should also be thinking of ways to optimize these human interactions. Here are five key learnings.

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55% of Customer Service Interactions Now Begin Online (28% on Mobile)

Tricia Morris

Consumers today expect to engage with brands just as easily online and on their mobile devices as they do on the phone or in person (if not more so). Microsoft’s 2016 State of Global Customer Service Report shows that globally, 55% of consumers’ customer service interactions now begin online rather than on the phone or in person.