It is 6 Times More Expensive to Win a New Customer than to Retain an Existing One
Tricia Morris
MARCH 14, 2016
A quote from well-known customer service and customer experience advocate Bill Quiseng encourages organizations to “work as hard to keep a customer as you do to find a new one.” This leads to the importance of an increased focus on and investment in customer service. – SDL Global CX Wakeup Call Report.
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