Lumoa

JANUARY 9, 2018

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. How to overcome those challenges?

2018 141

2018 Customer Experience Competitive Advantage 2017 141

Second to None

FEBRUARY 21, 2018

As a result, every brand needs to effectively curate an omnichannel Customer Experience if they hope to compete. Alex Craddock, the global head of marketing for personal systems at HP touched on the importance of omnichannel optimization in his recent interview with CMO’s Giselle Abramovich.

Omnichannel 54

Omnichannel Brands Retail Consumers 54

Lumoa

FEBRUARY 6, 2018

Every each of them answered the following questions: How do you see the future of customer experience? What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? Technology advances will continue to inspire new innovations in customer experience.

2018 129

2018 Customer Experience Customer Centricity Culture 129

Second to None

APRIL 12, 2019

In a recent article , Abhi Yadav, CEO and Co-Founder of customer analytics platform company, Zylotech, shared his hot tip on acquiring and retaining customers: relevancy. Yadav highlights data from a 2018 Accenture study that found that more people are making purchases based upon a brand’s relevancy. [1]

Omnichannel 69

Omnichannel Multi-Channel B2C Customer Centricity 69

Second to None

OCTOBER 16, 2018

The holiday season is approaching and it can help determine whether 2018 was a year of growth or stagnation for your retail brand. Adopting these novel methodologies as a cog in your brand experience platform can help your team encourage high levels of customer engagement across different points along the customer journey.

Customer Engagement 67

Customer Engagement Engagement Retail Voice of Customer 67

Second to None

APRIL 2, 2018

on April 2, 2018: “ Customer acquisition is an ongoing challenge. You need customers for your company to survive , but converting them is costly. I use the Pareto principle to evaluate customer strategies. It’s more lucrative to market to existing customers than to focus solely on recruiting new ones.

Omnichannel 54

Omnichannel Brands Voice of Customer Customers 54

Second to None

MARCH 13, 2019

Avionos’ 2018 Customer Expectations Report illustrates customers’ willingness to share certain information. [5]. 72 percent of customers are willing to share their email address. Storing a user’s information in one place allows for an easier interaction that requires less from the customer.

Customer Experience 82

Customer Experience Multi-Channel Consumers Customer Centricity 82