Part 2: Mastering Omnichannel Data Analysis
CX University
MARCH 11, 2024
MMPs play a crucial role in the mobile marketing ecosystem by collecting, standardizing, and presenting data from marketing campaigns, allowing brands to gain insights into the overall return on investment (ROI) of their marketing efforts. 2019, December 18). 2022, November 25). References Shaw, C. Malfara, D.,
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