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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

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How to Optimize Your Survey with SMS & Video Feedback

PeopleMetrics

Discover our award-winning Customer Experience (C X) blog: [link]. Just sign-up on our e vents page and we will send you the recording of the session afterwards. Sign up for more PeopleMetrics LIVE! sessions: [link]. ? ? ?. Explore our CX solutions, designed to deliver a consistent experience every time.

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How the Customer Feedback Management Process Works

PeopleMetrics

Discover our award-winning Customer Experience (CX) blog: [link]. Tune in for short, casual conversations every Tuesday at 2:00pm ET. ? ? ?. Sign up for more PeopleMetrics LIVE! sessions: [link]. Explore our CX solutions, designed to deliver a consistent experience every time.

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ANNOUNCING Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold

PeopleMetrics

These easy-to-use best practices provide CX leaders with the tools needed to build exemplary Voice of Customer programs that deliver ROI, turning customer feedback into gold. Many companies collect customer feedback, but very few act on what they hear. P.S. What did you think of this blog post?

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CX Secrets: The Importance of Aligning CX with Marketing

PeopleMetrics

Customers will not be happy, they won't come back, and you won't get the ROI from your Voice of Customer program. The 40 Lessons That Turn Customer Feedback into Gold. Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customer experience management (CEM) software platform.

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Communicate, Communicate, Communicate — To All Internal Stakeholders — Or You Will Regret It

PeopleMetrics

This way, every employee knows the company’s NPS , the number of problems experienced by customers, and the speed at which teams were able to solve them. Employees see the positive and negative experiences reported by customers, and with so many bright posters lighting up the office, they are excited and informed!

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Reputation Management or Customer Experience Management?

CX Journey

Background image courtesy of Unsplash Which should you focus on: reputation management or customer experience management? With sites like Yelp, TravelAdvisor, Angie''s List, and more (not to mention Twitter, Facebook, blogs, etc.), It is not a strategy on its own that supersedes an overall, umbrella CEM strategy. Warren Buffett.