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Customer Journey Mapping and the Road Beyond

Michelli Experience

Years ago, it was much harder to convince a client to do a customer journey map. In those days, many leaders were willing to map interaction points with customers in order to drive efficiency or reduce waste. Four Strategies for Customer Journey Mapping. Activate the Map.

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From Customer Journey Map to an Optimal Customer Journey Road Map

Michelli Experience

In last week’s blog , I talked about how customer journey mapping has gained widespread acceptance and how to get maximum value out of efforts to depict perceptions of customers across interactions with your brand. Activate the Map. Think Map(s) not Map. Transformational Maps.

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Get Ready for Your Customer Journey Mapping Workshop!

CX Journey

Image courtesy of Alan Tunnicliffe Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on June 15, 2015. You’ve got buy-in and commitment … all the right people in your company are on board to map your customersjourneys.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

By leveraging customer experience analytics, businesses can gain a better understanding of customer needs and preferences, which can help inform customer experience strategies that meet customer expectations. No doubt you want to make every customer experience as great as possible.

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CX Consulting 101 – Using CX Research to Understand Your Current State

Strativity

Build understanding and engagement with Customer Journey Mapping. Done right, customer journey mapping is a great early step to understand your customer experience and create a foundation for additional CX discovery. Learn More: Our Customer Experience Consulting.

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4 Ways To Boost Your ECommerce Customer Experience

Lumoa

Know your customers goals If you’re trying to provide an excellent eCommerce customer experience, you need to understand what your buyers are trying to accomplish and what their preferred way to get there is. One of the best ways is to create a company-wide customer journey map.

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Getting Employee Buy-In for Your #CX Transformation

CX Journey

Once you''ve got the right people on staff, what tools can you use to ensure they are on board with delivering a great customer experience? I knew I had written several blog posts that could easily answer the question. Provide a clear line of sight for employees to the target: customers.