Metrics Killed the Customer Experience Star
Experience Investigators by 360Connext
SEPTEMBER 17, 2014
A recent example I witnessed was when a CMO, defending her piece of the budget, claimed the (relatively) small dip in membership retention rates was nothing to worry about, because the acquisition numbers more than made up for it. Your customers could see you aren’t handling things in the way they want. This is especially subtle.
Let's personalize your content