Cart Abandonment Recovery: 5 Ways to Recover Abandoned Online Shopping Carts
Optimove
JULY 6, 2023
The average cart abandonment rate in retail is over 70% on desktop and over 80% for mobile shoppers, meaning over two-thirds of online carts don’t result in a sale. This reminds online shoppers of the items they’re “holding,” which can trigger that same sense of ownership they feel when physically carrying an item around a store.
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