Brand Values Customer Journey Customer Journey Mapping Loyalty Programs 
ShepHyken
APRIL 28, 2024
My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. In addition, the author includes two additional trends.
Oracle
FEBRUARY 14, 2020
Creating consistent consumer experiences across channels is a great way for brands to recognize consumers and their affinities regardless of where they are interacting. Membership in a loyalty program is a great way to connect experiences across channels and incentivize consumers to self-identify at every interaction.
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Lumoa
FEBRUARY 9, 2023
Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.
SurveySensum
FEBRUARY 20, 2024
Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.
SurveySensum
FEBRUARY 20, 2024
Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.
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