article thumbnail

What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint?

article thumbnail

What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Multiexperience Strategy: The New Apex of the Customer Journey

TechSee

On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values. For the ultimate CX, enterprises are actively seeking to implement technologies that create truly seamless and unified digital experiences for their customers.

article thumbnail

Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

. — brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. Online reviews, a platform for consumers to discover and assess auto services brands, can particularly influence consumer decisions from the start of their customer journey.

article thumbnail

An Article On Customer Experience That Actually Makes Sense

GetFeedback

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? They’re also empowered with the necessary tools and encouraged to actively contribute to the customer experience.

Article 337
article thumbnail

Report: Lessons in CX Excellence, 2015

Experience Matters

Finalists are Activision Customer Care, Aetna, Crowe Horwath LLP, Dell Inc., EMC Corporation, Texas NICUSA, The Results Companies, and TouchPoint Support Services. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses.

2015 108
article thumbnail

Driving Innovation

C Space

Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.”. That means we focus on our customers and their needs.