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A Deep Dive into Conversational Intelligence

InMoment XI

Here is a breakdown of how conversation intelligence operates: Data Collection: Conversation intelligence platforms can work as part of an omnichannel contact center to gather data from various sources, including audio recordings of phone calls, video conferences, chat transcripts, emails, and other written communication channels.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

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10 Ways to Use AI in Real Estate Marketing 

BirdEye

AI in real estate marketing helps businesses by providing data-driven insights, personalized marketing, and 24/7 customer support, enhancing efficiency, and increasing customer engagement for better results. Table of contents What is AI in real estate marketing? How can AI benefit real estate marketing?

Marketing 109
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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

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Review monitoring uncovered: Top 16 tools for epic branding

BirdEye

Online reviews have rapidly become the top source of new leads, with 34% of marketers citing them as the number one channel for customer acquisition. In fact, recent Birdeye research revealed that: 68% of consumers check online reviews for a business before choosing a brand or service provider.

Brands 98
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Guest Post: 9 Best Tips for Maximizing Your E-Commerce Customer Service

ShepHyken

This week we feature an article by Jake Rheude, Director of Marketing at Red Stag Fulfillment. He writes about how to best perform e-commerce customer service. After all, any good brand out there does not just only have customers. They also have followers and brand advocates. Offer 24-Hour Phone Support.

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Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable

Optimove

In today’s digital-focused world, multi-channel marketing is important for the simple reason that you must be able to reach your customers where they are. The following research comes to show exactly how effective multi channel campaigns are compared to single channel. Go Multi-Channel Already.