Remove Brands Remove Lifetime Customer Remove Loyalty Remove Magazine
article thumbnail

Is There a Place for Traditional Surveys in a World Ruled by Social Media?

CSM Magazine

It’s also changed the role of the customer from passive to very influential, which has been both a boon and a beast for many businesses (a boon because it provides great insight to better inform the brand of the customer experience; a beast because if the feedback is ignored, it could affect the brand’s reputation).

article thumbnail

The Rise of the Customer Insight Business

CSM Magazine

However, as businesses struggle to keep on top of the growing mass of customer information stored in disparate siloes, it can result in customers living in a different universe to your brand. Google, Tesla Motors, Netflix, Nando’s and Bauer Media are all building brands around their fans. This is a costly mistake.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more). Let’s explore.

article thumbnail

Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. LinkedIn : [link]. Website : [link]. LinkedIn : [link]. Website : [link].

2020 132
article thumbnail

What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more). Let’s explore.

article thumbnail

Measuring Customer Service Performance: Lifetime Customer Value

CSM Magazine

Plus, every contact center has its own panorama of values and service objectives that make a one-size-fits-all approach to measuring customer service performance a little questionable. Here are a few incisive ways to sift through the data for a glimpse at what makes customer loyalty last. Promoters are your moneymakers.

article thumbnail

5 Top Customer Service Articles of the Week 10-4-2021

ShepHyken

7 Techniques That Are Key to Customer Retention Today by John Hall. Magazine) It’s a business axiom that holding on to existing customers is more lucrative than acquiring new ones. My Comment: Returning customers are more profitable, not just because they return. Here are my top five picks from last week.

Article 98