article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Understanding Customer Experience Management (CEM) Let’s start at the beginning. CEM is no different, but tracking metrics alone is not a strategy.

ROI 260
article thumbnail

Journey Mapping: What Is It Good For? Absolutely Anything!

Forrester

I recently had the pleasure of facilitating three customer journey mapping workshops for clients. For me, the most rewarding part of these workshops is when, all of a sudden, you see the light bulb go on for the participants. Customer Experience Forum. customer experience journey mapping. customer journey. journey mapping.

CEM 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

July 2014 News – New Fall CEM Program, What Taylor Swift Knows about Customer Experience and more

Strativity

They will be receiving a complimentary Customer Experience Management Workshop on behalf of Clicktools , a Strativity partner. . . Find out where your company lands on our CEM Maturity Model. Taylor has some great insights into how to stay relevant with your fans…and customers. Read more. . We have a Winner! .

CEM 40
article thumbnail

Now Customer Experience Professional Association is also in our DACH region in Germany, Switzerland and Austria and We Need Your Participation

eglobalis

Workshops of the best CX community around the globe. Introducing your company to the best experts and CX and CEM Leaders. We help companies and individuals to bring their story and cases to the world of CX and CEM. Events connecting CX and the Global Industry Experts . Access to a group of CX experts.

article thumbnail

News and Updates – June 2014

Strativity

The CEM Maturity Assessment Model evaluates your company’s progress on the customer experience journey across the five core customer experience components: Customers, Employees, Strategy, Measurement, and Organization. Enter to Win a Free Workshop on Customer Experience Management . Click here to register.

2014 52
article thumbnail

Die Customer Experience Professional Association gibt es jetzt auch in Deutschland, Österreich und der Schweiz – und wir brauchen Ihre Beteiligung.

eglobalis

Workshops der besten CX-Community der Welt. Vernetzung Ihrer Unternehmung mit den besten Fachleuten und CX-/CEM-Managern. Wir helfen Unternehmen und Einzelpersonen, ihre Erfahrungen und Cases in die Welt von CX und CEM zu bringen. Veranstaltungen, die CX und globale Branchenexperten vernetzen . Zugang zu CX-Experten.

article thumbnail

Strativity Group Announces Next Customer Experience Management Certification Program – Fall 2014

Strativity

Strativity Group’s next Customer Experience Management (CEM) Certification program will be held in Orlando, FL., For professionals who are seeking a strategic framework for implementation, the program provides participants with a foundation in Customer Experience and CEM with a focus on: . About the CEM Certification Program.

2014 40