Gainsight

JANUARY 25, 2023

The Chief Customer Officer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders.

Chief Customer Officer 52

Chief Customer Officer Effort Score Metrics Leadership 52

Customer Bliss

APRIL 18, 2017

Anne Herman is the Chief Customer Officer for MSA – The Safety Company, the world’s largest manufacturer and distributor of safety equipment. Anne is the third Chief Customer Officer for MSA. Under her predecessors, there had been customer journey mapping and proactive driving.

Chief Customer Officer 118

Chief Customer Officer B2B Leadership B2C 118

Gainsight

NOVEMBER 3, 2021

But the logical next step is when CEOs ask me, “should I have a Chief Customer Officer?”. And here’s why: Customer Success Is a Company-Wide Strategy, Not Just a Function. The first mistake in Customer Success is not investing in a team. But what about your customers? and “what should it be responsible for?”

Chief Customer Officer 59

Chief Customer Officer Customer Success Sales Customer Journey 59

GetFeedback

JANUARY 19, 2020

So, when developing your VoC strategy, think about how to collect survey data at each touchpoint and what other data can be used to build a more complete picture of your customers’ “voice.”. I can’t overemphasize the importance of building maps with real customer intelligence, not just internal opinions. Or snuffs it out.

Touchpoint 365

Touchpoint Customer Journey Measurement Social Media 365

SmartKarrot

FEBRUARY 25, 2022

A purchase decision is determined by customers- they will look at a positive experience over anything else. Customer experience is now a priority for any company. This is why more businesses are appointing Chief Customer officers to focus on customers. Should Chief Customer Officer oversee marketing chores?

Chief Customer Officer 10

Chief Customer Officer Marketing Customer Centricity Touchpoint 10

Customer Bliss

DECEMBER 8, 2017

The following post is an excerpt from my book: Chief Customer Officer 2.0. Aisling Hassell is responsible for global customer experience at Airbnb, which is a community marketplace for people to list, discover, and book unique accommodations around the world in more than 34,000 cities and 190 countries.

Net Promoter Score 203

Net Promoter Score Chief Customer Officer Books NPS 203

Wootric

DECEMBER 2, 2019

“We understand that CX champions must show ROI on their investment in voice of customer technology. They want insight into the customer journey without burdening customers and end users with cumbersome surveys. Businesses are seeking rigor without the lengthy implementation cycles of enterprise incumbents.

Competitive Advantage 69

Competitive Advantage Marketing Chief Customer Officer Voice of Customer 69