Remove client-stories
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Why Colleagues & Clients do not Trust Shifting Story Narratives

One Millimeter Mindset

When you use shifting story narratives to persuade, justify or invite people to join your story, the effect is just the opposite. Because people do not intellectually or emotionally co-invest in stories that shape-shift. And considering that, overall, trust is at a premium these days, what stories are you telling?

Workshop 117
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Why Composite Business Stories do not Resound with Clients

One Millimeter Mindset

It’s time to scrutinize whether you rely on composite business stories to catalyze clients to take action. Storytelling is useful in moving clients forward in decision-making about your programs, products and services. However, so-so business stories often receive neutral responses from clients. Here’s why.

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Purpose-Driven Client Retention leverages Your Own Stories

One Millimeter Mindset

A purpose-driven client retention strategy leverages your own stories. Are the stories you currently tell purpose-driven and authentic? Or, do your stories sound artificial, non-essential, insubstantial? By now, you have told stories to many colleagues and clients. How memorable are your stories?

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Telling Stories Clients Need to Hear instead of Want to Hear.

One Millimeter Mindset

The stories clients need to hear are about the stuff they need to know. Are you playing it safe, altering your business and use cases, and your HR and design team stories? As a result, you continue to underwhelm clients, rather than differentiate yourself, your products, your services, and your relevance. Your choice.

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Use Story Connection Strategy to Engage Employees and Clients

One Millimeter Mindset

Story connection strategy is a compelling way to engage colleagues. As a result, you avoid incorporating your own story into investor pitches. Consequently, you are disappointed when employees and clients do not know what to do with the information you present. Next, identify one or two of your own stories.

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The What You Do Story is Key to Retaining Clients

One Millimeter Mindset

Developing a What You Do Story is critical to serving and retaining internal and external clients. When you connect the story of what you “do,” inside the organization, to what everyone else “does,” something interesting happens. A What You Do Story is a continuously evolving story. Let’s co-create your story.

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Are Clients hiding Their Real Business Stories from Us?

One Millimeter Mindset

Our clients just may hide their real business stories from us. Initially, we are excited to do business with these clients, even if they already are existing customers. Our opportunity is to discover whether our clients are hiding their real business stories from us. First, customers can tell us overstated stories.