Second to None

APRIL 4, 2019

It may be easy for C-level leaders to place the responsibility of cultivating a culture of engagement in the hands of management while they turn their attention towards high-level business affairs. Engagement levels coincide with the perceived satisfaction and fulfillment that employees feel towards their position and workplace.

Culture 83

Culture Engagement Leadership Customer Centricity 83

Second to None

JULY 12, 2018

Consumer recommendations serve as one of the most powerful tools available to any brand. In the past two decades, the Net Promoter Score metric has served as a data point for these consumer recommendations , allowing your brand to easily understand its performance compared to industry competitors. appeared first on Second To None.

Consumers 54

Consumers Customer Experience Net Promoter Score NPS 54

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Once you have collected enough information about the market-at-large, your brand can begin to adjust its experience to meet these evolving consumer desires.

Retail 54

Retail Consumers Brands Fashion 54

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JUNE 21, 2018

The idea behind this type of marketing is if the potential customer is consistently and continually provided with content that is both interesting and useful, the end result will be the consumer will purchase the service or product. This will help retain and grow the brand’s customer base through loyalty. Conclusion.

Loyalty 61

Loyalty Consumers Marketing Social Media 61

Second to None

MARCH 26, 2018

Engaged and satisfied customers can have a significant impact on any organization’s bottom line, because these two metrics are signs of a continuing customer relationship. However, too often brands are focusing enough on customer engagement, but not enough on ensuring a positive employee experience.

Consumers 54

Consumers User Experience Brands Voice of Customer 54

Second to None

FEBRUARY 8, 2018

Ultimately, organizations that figure out how to put the consumer at the center of their search strategy will position themselves to be leaders in this field. But how much is the target customer actually influencing that strategy ? Today, a solid search marketing strategy has to be equal parts data and customer.

Consumers 67

Consumers Voice of Customer Brands Marketing 67

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APRIL 3, 2018

Emerging fast-casual brands can capitalize on this desire by consistently rolling out new menu items and special offers to ensure that customers do not get bored and are itching to return and try the next upcoming promoted item. Consumer preferences in the fast-casual industry are shifting towards brands with a great Customer Experience.

Consumers 63

Consumers Brands Rewards Programs Loyalty 63

Second to None

MARCH 7, 2018

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes.

Customer Engagement 54

Customer Engagement Engagement Voice of Customer Brands 54

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MAY 17, 2018

Creating a system that collects voice of customer feedback in perpetuity is essential to understanding your brand’s place in the minds of consumers. Whether customers are reaching your brand via on-site , online or on-the-phone , your brand needs to remain adaptable and open to feedback. 1] [link]. [2]

Communication 86

Communication Voice of Customer Call Center Brands 86

Second to None

JULY 22, 2020

As consumers follow social distancing guidelines, curbside pickup is becoming the channel of choice. According to Accenture , one in five of consumers who recently placed a grocery order online, did so for the first time. Consumers in grocery stores are continually embracing this new normal of purchasing to meet their everyday needs.

Retail 114

Retail Consumers Customer Centricity Voice of Customer 114

Second to None

MARCH 13, 2019

Joking aside, mobile engagement is at an all-time high, which in-turn has changed the way customers think and behave. Over the years mobile practices have shifted customer interactions from face to face to screen to screen. Consumers want an effortless experience that is tailored to their needs and interests.

Customer Experience 82

Customer Experience Multi-Channel Consumers Customer Centricity 82

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MARCH 20, 2018

Interactions between brands and consumers are changing across virtually every industry, making it more important than ever that your organization is striving to encourage consistency within every moment of the customer journey. Our solutions are developed on the basis of solid research and statistical science.

Brands 85

Brands Social Media Voice of Customer Consumers 85

SurveySensum

JULY 14, 2020

He is the author of ‘Be Your Customer’s Hero’, the founder of the popular Customers That Stick® blog, the Co-Host of the Crack the Customer Code podcast, and the creator of multiple virtual training courses on customer service and experience. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

Second to None

AUGUST 9, 2018

Brands that acted solely on the data provided by these bad profits were not paying attention to what customers were saying. Once a new concept like chord-cutting entered the market, consumers quickly jumped ship. Because profit levels maintained, many brands did not care that their consumer satisfaction scores were dropping.

Net Promoter Score 63

Net Promoter Score Telecommunications Voice of Customer NPS 63

Second to None

SEPTEMBER 18, 2018

To create an effective overall brand experience employees must strive to reduce consumer effort within every individual touchpoint. This attention to detail requires consistently engaged employees and continuous measurement to ensure employees retain your desired level of service.

Call Center 48

Call Center Net Promoter Score Voice of Customer Touchpoint 48

Second to None

OCTOBER 9, 2018

Establishing an excellent brand experience in the modern age is impossible without providing enhanced value to consumers that visit your online channels. However, simply having the option of buying your product online is not enough based on current consumer expectations. It is impossible to eliminate cart abandonment completely.

Online Experience 67

Online Experience Customer Centricity Voice of Customer Brands 67

Second to None

MAY 31, 2018

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

Feedback 70

Feedback Net Promoter Score Voice of Customer Leadership 70

Beyond Philosophy

MAY 1, 2021

Verint helps the world’s most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. It widens every second between what customers expect and what many organizations can provide as we come out of the COVID-19 pandemic. Customer engagement is critical to your success.

Customer Expectations 60

Customer Expectations 2021 Consulting Customer Relationships 60

Second to None

FEBRUARY 1, 2019

Unlike traditional methods of advertisement, the referral system is fueled by the circulation of information by reliable sources (Promoters) whom your potential customers already trust. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1,2 [link].

Net Promoter Score 82

Net Promoter Score NPS Metrics Customer Centricity 82

Second to None

FEBRUARY 4, 2020

Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights.

Customer Centricity 118

Customer Centricity Voice of Customer Retail Consulting 118

Second to None

JUNE 12, 2018

Emerging national brands have even more of a responsibility to collect this data because they are still in the process of establishing trust with their consumer base. In fact, companies that utilize data as a tool to increase the personalization within their customer touchpoints experience a 6%-10% increase in revenue.[3] 1,2,3 [link].

Brands 72

Brands Leadership Voice of Customer Omnichannel 72

Second to None

MAY 24, 2018

While we like to think about relationships with consumers from a broad organizational perspective, ultimately the heavy load of this consumer perception is carried by the people directly involved in these interactions. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Apparel 86

Apparel Retail Competitive Advantage Voice of Customer 86

Second to None

SEPTEMBER 7, 2018

Whether it is happening at the point-of-sale, within social media , on the sales floor or any other channel, ultimately it is the individual people that are responsible for translating your brand message to consumers at large. First impressions play a huge role in any relationship and that is especially true for brands and consumers.

Brands 63

Brands Social Media Retail Voice of Customer 63

Second to None

SEPTEMBER 11, 2018

More channels in which interactions with consumers takes place means there are more opportunities to convert a consumer into a customer. Develop a digital identity that contributes to your overall brand experience by providing a unique value and reducing as much customer effort as possible. 1,2 [link]. 1,2 [link].

Retail 59

Retail Brands Omnichannel Touchpoint 59

Second to None

AUGUST 9, 2019

Recent Deloitte research outlined three different ways that a customer engages with a brand: (1) rational considerations, (2) emotional responses and (3) shared values. [1] The study found that rational considerations, i.e. price, product, promotions etc., Treat customers like loyal friends and the relationship will be mutual. . [1-4,

Loyalty 83

Loyalty Touchpoint Voice of Customer Brands 83

Second to None

AUGUST 28, 2018

Capturing consumer feedback data has become an essential aspect of any leading organization’s Customer Experience platform. The practice of consistently collecting customer data is helpful because it grants increased transparency throughout the organization.

Measurement 59

Measurement Voice of Customer Leadership Customer Centricity 59

Second to None

OCTOBER 5, 2018

There is a constantly shifting spectrum of consumer desires and expectations and if your team is not learning and adjusting to these trends customers will quickly move on to a brand that piques these evolving interests. In practice, these live chat representatives can help customers in a variety of different ways. 1] [link]. [2]

Voice of Customer 59

Voice of Customer Retail Brands Consumers 59

Second to None

JUNE 14, 2018

Whether it takes place in-person , online or over the phone , consumer recommendations have been proven to be one of the strongest methods of convincing new customers to try out your brand. Creating a customer journey that encourages high levels of word-of-mouth recommendations is better known as the Net Promoter Score philosophy.

NPS 66

NPS Brands Net Promoter Score Voice of Customer 66

Second to None

AUGUST 16, 2018

One aspect of the financial services Customer Experience that has evolved is the necessity of providing a great digital banking experience. It has now become commonplace for consumers to complete almost all the necessary interactions with your brand without even speaking to or seeing one of your employees. 1] [link]. [2] 2] [link].

Financial 59

Financial Measurement Brands Customer Experience 59

Second to None

AUGUST 21, 2018

As your brand grows, so too will the various offerings you provide to consumers. Regardless of the what kind of expansion your team is engaging in, it is important that organizational leadership is ensuring that these extensions retain your desired brand identity. The post Are You Measuring The Effectiveness Of A New Program?

Measurement 54

Measurement Net Promoter Score Customer Centricity Leadership 54

Second to None

OCTOBER 23, 2018

1] Beyond a great tasting pie, price, convenience and sheer-availability are the major factors that push consumers towards these restaurants. Attracting and retaining customers requires paying attention to your brand’s online presence as well as your team’s ability to provide a consistent value at each phase along the customer journey.

Brands 74

Brands Measurement Magazine Customer Centricity 74

Second to None

AUGUST 14, 2018

Understanding how consumers view your organizations plays a huge role in your employees’ ability to establish beneficial relationships with customers. Thus, implementing measurement programs as a tool to capture this customer feedback data has become an integral aspect of any Customer Experience platform.

Brands 59

Brands Fashion Customer Centricity Voice of Customer 59

Second to None

JUNE 26, 2018

Luxury retail is a space dominated by brands with consistently great reputations, because trust serves a foundational pillar in the relationships formed between consumers and brands. 1] The data that is collected, filtered and analyzed in a mystery shopping initiative can help your team build towards this level of trust with consumers.

Retail 63

Retail Brands Omnichannel Fashion 63

Second to None

MAY 3, 2018

Customer service is a key contributor to an organization’s overall success due to the impact that each individual employee-to-consumer interaction will have on maintaining high retention rates. trillion lost by companies in the past year directly due to customers switching to competitors after a poor service experience.[2]

Interaction 59

Interaction Voice of Customer Brands Consumers 59

Second to None

MARCH 13, 2018

However, now that there are more channels for brands to interact with customers than ever before, there is a corresponding massive amount of data that a brand must filter through in order to acquire actionable outcomes from these data-collection programs. Our solutions are developed on the basis of solid research and statistical science.

Measurement 59

Measurement Voice of Customer Customer Centricity Insurance 59

Second to None

JULY 10, 2018

For Customer Experience research projects like mystery shopping , choosing the right vendor can be a huge determinant of the value provided by the program. However, as you expand your brand to reach new locations across the country, it becomes increasingly challenging to retain the Customer Experience that brought you this original success.

Brands 63

Brands Competitive Advantage Document Voice of Customer 63

Second to None

JULY 5, 2018

Investing in a Customer Experience measurement program like mystery shopping is a significant albeit necessary cost to achieve success in the modern business landscape. Consumers now have more purchasing options than ever before, making it essential that your organizational leadership is equipped with high quality consumer data.

Voice of Customer 59

Voice of Customer Brands Consumers Document 59