Does Net Promoter Score Work for B2B Companies? You Bet It Does!
Retently
AUGUST 23, 2023
We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. A higher response rate means better customer engagement, which in turn translates into greater accuracy and a reduced risk of sampling and selection bias. Is your B2B company using NPS effectively?
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