Customer Confidence Customer Experience Design Customer Satisfaction Management 
Myra Golden
AUGUST 31, 2016
This explanation helps put customers at ease and builds confidence that you really care to resolve the issue and regain goodwill. JCPenney Portraits carried out this step (from the example above) this way: “To that end, you can be assured that your email will be forwarded to the District Manager, Ms.
Myra Golden
AUGUST 31, 2016
Then, I custom create response letters that reflect the brand’s voice. The 5 steps ensure that the complaint response letter restores customer confidence and regains goodwill. Here are my 5 steps with great examples from great companies that know how to regain customer goodwill after the worst has happened.
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