Waypoint Group

JULY 7, 2020

I was pleased to be interviewed by Colin Brogan , CRM mastermind and publisher of CRM-oriented educational videos, where we discussed some of the essentials in Customer Engagement: Covid has impacted (changed?) The danger of the “Annual NPS Survey” process and how to do it right by listening across the customer lifecycle.

Customer Engagement 52

Customer Engagement Engagement NPS Customer Success 52

Totango

SEPTEMBER 18, 2020

Customer success metrics should always lead to action. The most important metrics are used to reveal the kind of customer experience you are delivering. To achieve that goal, you must continually and reliably deliver value to your customer. The 6 Key Areas of Customer Success Metrics.

Metrics 62

Metrics Customer Success Return on Investment Measurement 62

ClientSuccess

NOVEMBER 22, 2021

Voice of Customer. CSMs have long been known to be the ‘voice of customers’ within an organization, and they need the correct information to ensure they’re sharing the right customer story. Customer marketing programs can be instrumental in supporting Voice of Customer initiatives, in addition to: Usage Data.

Marketing 52

Marketing NPS Voice of Customer Social Media 52

Waypoint Group

JULY 18, 2018

However, as a Customer Success professional, I have learned that I have an opportunity to take the voice of the customer and be the conduit back to the product team to drive and prioritize where the focus of the product needs to be, from a customer perspective.

NPS 40

NPS Feedback Leadership Voice of Customer 40

Waypoint Group

FEBRUARY 17, 2017

A prospective client recently posed this question: My CEO continues to focus on NPS, but it’s so volatile and so we’re looking for ways to smooth it out so we can better connect it to our bonus plan. The post To NPS, or Not to NPS? appeared first on Waypoint Group.

NPS 45

NPS Blog Connections Voice of Customer 45

Waypoint Group

JUNE 2, 2020

What is B2B “Customer Engagement” and why does it matter? Are your current processes truly “engaging” your customers, or just trying to sell them more stuff?

B2B 52

B2B Customer Engagement Engagement Customer Success 52

Amity

APRIL 25, 2016

Frequently updated and always on point, the A-List is a snapshot of what's happening in the world of Customer Success. Director of Customer Success - Proven. Alex curates the Customer Success Newsletter which is a weekly curated collection of 4 helpful articles from around the Customer Success community.

Customer Success 96

Customer Success Chief Customer Officer Consulting Blog 96

Totango

MARCH 6, 2020

Today’s on-demand, subscription-dominated marketplace requires that enterprises pay closer attention to what their customers want from their products—and there’s no clearer indication than their own words. Voice of the Customer is usually considered to be the result of direct requests for information such as surveys (i.e.

Voice of Customer 93

Voice of Customer Feedback Customer Success Metrics 93

Waypoint Group

JULY 13, 2018

On June 19 th , 2018, a few of us Waypointers attended the inaugural Customer SuccessCon Denver, hosted by Mikael Blaisdell’s Customer Success Association. achieve company-wide buy-in for your customer success initiatives. 12:00 : What about NPS in B2B, and How feedback can predict churn.

Customer Success 40

Customer Success Customer Experience NPS B2B 40

ChurnZero

FEBRUARY 26, 2021

Is your Customer Success team: Butting heads with Sales during onboarding. Getting bombarded by Marketing for unrestricted customer access. Put simply, Customer Success does a lot of things for a lot of people. ChurnZero vRYG panelists included: Sana Farooq , Director of Customer Success, FloQast.

Customer Success 59

Customer Success Management Roadmap Feedback 59

Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company. This is about feedback.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Waypoint Group

JUNE 13, 2018

When I work with Customer Success teams to embed proactive processes to strengthen customer relationships, concerns raised are typically centered on, “I don’t have time for that.” Following up on customer support requests. Helping customer contacts with training. Helping customer contacts with training.

Customer Success 40

Customer Success ROI Voice of Customer Feedback 40

Waypoint Group

APRIL 13, 2022

You’ve invited a supplier to demo what is supposed to be the latest and greatest Customer Feedback or NPS software… What questions should you ask? Are they talking about system integration, such as integration with your CRM or Customer Success platform? The post Surveying Your Customers for NPS or Feedback?

NPS 40

NPS Feedback Net Promoter Score ROI 40

Waypoint Group

MARCH 27, 2019

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years. Only 14% of the accounts that declined in NPS (overall sentiment) had positive (expansion) growth.

NPS 40

NPS Financial B2B Feedback 40

Waypoint Group

JUNE 7, 2018

Success = Outcomes. Let’s start with a definition of Customer Success: “Success” is simply, “The accomplishment of an aim or purpose.” In other words, Customer Success is NOT a matter of making sure that end-users adopt the product. Here’s why and how.

Customer Success 40

Customer Success B2B Feedback Customers 40

Totango

OCTOBER 13, 2020

Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical. To spot potential advocates, it is critical to capture a comprehensive customer health score to identify how your customers are doing.

Webinar 62

Webinar Customer Success B2B NPS 62

Waypoint Group

OCTOBER 12, 2021

Are you ignoring feedback by not closing the loop with what your customers are telling you in your NPS surveys? Are you failing to help your customers with the “change management” process that is so often required for success/value/ROI? Do your CSMs even know what those expectations are?

NPS 40

NPS Voice of Customer Government ROI 40

Waypoint Group

MARCH 20, 2019

And so it goes with Customer Success. We all know we should be doing the right things that strengthen customer relationships and get ahead of the renewal so there are no unexpected surprises… but doing what , exactly? Customer Success needn’t be complicated, but it does need to leverage human-to-human interactions.

Engagement 40

Engagement Customer Engagement Feedback Leadership 40

Waypoint Group

MAY 23, 2018

This article discusses the steps and necessary metrics to drive account retention and expansion: Common issues facing Customer Success (CS) teams. Many Customer Success teams measure their performance via customer retention and expansion rates. Your process as a Customer Success leader should be similar.

Measurement 40

Measurement Customer Success Metrics B2B 40

SurveyGizmo

MARCH 12, 2021

Watching how customer experience has changed and evolved over the past year led us to look at what you can expect in 2021. Alchemer CEO, David Roberts, and Alchemer VP of Customer Success, Ryan Tamminga, discuss how customer experience will change in 2021. Watch the webinar here.? . Trend 1: C ustomer experience will?be

Customer Experience 52

Customer Experience Webinar 2021 Employee Experience 52

Totango

OCTOBER 23, 2020

These actions are crucial to customer success, as they will set the tone for your client-brand relationship moving forward. A successful onboarding experience can lay the foundation for a loyal lifetime buyer, while a negative experience can push your new customer directly into the hands of a competitor.

Net Promoter Score 71

Net Promoter Score Metrics Customers Feedback 71

ProProfs Chat

NOVEMBER 26, 2021

We will also explore some of the best voice of the customer examples , templates, methodologies, and more. What is the Voice of Customer Survey? Tips to Keep in Mind When Creating Voice of customer (VoC) Surveys. Voice of Customer (VoC) Questions with Examples.

Net Promoter Score 52

Net Promoter Score Social Media Voice of Customer Feedback 52

Waypoint Group

AUGUST 1, 2018

Customer Success is typically defined as, “ensuring customers achieve their desired outcomes while using your product or service.” The key to scalably accelerating profitable growth is by creating truly loyal customers. Your company also has employee turnover.

Loyalty 56

Loyalty Connections Net Promoter Score E-support 56

ClearAction

JANUARY 20, 2020

Customer experience is customers’ realities compared to their expectations. 2) Update Your Customer Experience Management Definition. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CLV is the whole point of NPS® and all CX work!

2020 120

2020 Customer Experience Definition Metrics 120

Wootric

AUGUST 4, 2020

I don’t know a single company that hasn’t pondered these questions: What resource investment will have the most impact on customer health and revenue growth? . Should I invest more money into customer experience (CX), customer support, or customer success right now? Customer Retention Cost (CRC).

Metrics 52

Metrics Net Promoter Score E Commerce Effort Score 52

Waypoint Group

JUNE 30, 2022

Perhaps you send an NPS survey and you gain a 10% response rate, and out of those responses you find 20% of those are “promoters.” Do decision makers know where to recognize success/outcomes and perceive value? That means out of 600 contacts you’ve identified 12 promoters.

Reference 52

Reference NPS Metrics Engagement 52

ClearAction

JANUARY 20, 2020

Customer experience is customers’ realities compared to their expectations. 2) Update Your Customer Experience Management Definition. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CLV is the whole point of NPS® and all CX work!

Definition 90

Definition Metrics Customers Customer Experience Management 90

Waypoint Group

AUGUST 30, 2017

I was pleased to be able to join my friends from Workday and Gainsight for a video panel discussion in which we covered: How “Customer Experience” and “Customer Success” differ and critical complements to one another (i.e: B2B roles/persona for “users” vs. “buying committee”) Why voice-of-customer (VoC (..)

B2B 40

B2B Voice of Customer Customer Success Feedback 40

SurveySensum

JULY 14, 2020

Chad Horenfeldt – Director of Customer Success at Kustomer. With over 15 years of experience in customer success, Chad Horenfeldt has a proven reputation as a driven, creative, outcome-focused leader specialized in building and developing Customer Success teams. LinkedIn: [link]. Website : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

Waypoint Group

SEPTEMBER 8, 2022

Sadly, few have read the books that published the research that led to the Score, and as a result they are missing out on the real benefits that come with the Net Promoter System (and it’s the “System” in “NPS” that really matters): Stronger relationships with customers that accelerate a company’s profitable growth.

B2B 52

B2B Feedback Net Promoter Score NPS 52

Waypoint Group

SEPTEMBER 8, 2022

Sadly, few have read the books that published the research that led to the Score, and as a result they are missing out on the real benefits that come with the Net Promoter System (and it’s the “System” in “NPS” that really matters): Stronger relationships with customers that accelerate a company’s profitable growth.

B2B 52

B2B Feedback Net Promoter Score NPS 52

Waypoint Group

OCTOBER 26, 2017

Research has shown that 70% of B2B companies collect NPS®-like data but only 30% actually use customer feedback. By participating in our no-risk trial you can gain immediate insights, help your company grow, and stop being part of the 70% that actually erode customer relationships by asking for feedback but do nothing with it.

NPS 40

NPS B2B Feedback Customer Relationships 40

Waypoint Group

JUNE 3, 2022

After all, they want to be successful with the offering you’ve provided, and to do that there must be dialogs. Yet the context of their daily interactions often prevents this critical motion because they are often working on tactical execution with end users, champions, administrators, and the like.

Transportation 52

Transportation Books Feedback Article 52

Waypoint Group

JUNE 3, 2022

After all, they want to be successful with the offering you’ve provided, and to do that there must be dialogs. Yet the context of their daily interactions often prevents this critical motion because they are often working on tactical execution with end users, champions, administrators, and the like.

Transportation 52

Transportation Books Feedback Article 52

Lumoa

OCTOBER 31, 2018

Stop organising by function and skill set, start organising by ‘ability to deliver customer success’ create ‘experience teams’ of people with different skills and different core competencies that can manage the entire customer life cycle and reward them together for the achievement of customer success, not completing tasks and activities.”.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

Waypoint Group

FEBRUARY 1, 2018

If your company sells products and services to other businesses (B2B), are you confident that your customer engagement process is utilizing an effective B2B approach? Many companies make the mistake of relying on their own experiences as consumers to implement “survey” programs in their businesses.

B2C 40

B2C B2B Feedback Customer Engagement 40

SmartKarrot

MARCH 16, 2022

Customer delight is about meeting customer expectations and exceeding them. It goes above and beyond a good customer experience. The key to doing that is by making sure customers understand your value. Keeping customers engaged in the company and its offerings is tough. Customer feedback is important.

2022 10

2022 Social Media Net Promoter Score Competitive Advantage 10