Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Touchpoint 116

Touchpoint Customer Journey B2B Customer Journey Mapping 116

Comm100

JANUARY 14, 2020

According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% regularly used more than four. Today, consumers use an average of almost six touchpoints with nearly 50% regularly using more than four. Digital omnichannel is the next word in customer experience.

Omnichannel 40

Omnichannel White Paper 2020 Social Media 40

Comm100

JANUARY 14, 2020

For years, many companies struggled to cobble together the best customer experiences they could. They were sold on the idea of omnichannel engagement, but their operations didn’t back it up — what use are all the channels in the world if your customer’s story and data are kept in silos? What is Digital Omnichannel?

Omnichannel 52

Omnichannel 2020 White Paper Social Media 52

Hero Digital

OCTOBER 5, 2019

And there are a few ways to talk to your customers directly. Direct interviews can provide powerful insights into customer experiences with your brand and products. Interviews are a great way to go deep into the needs of a specific persona or customer type,” Atlassian says. Determine your key touchpoints and channels.

B2B 40

B2B Touchpoint White Paper Multi-Channel 40

Comm100

FEBRUARY 7, 2018

Will your team have the opportunity to contribute to the product roadmap of the support tool by submitting ideas to the vendor? Will the vendor provide a robust knowledge base for self-education and training, including blog posts, white papers, eBooks, and multimedia content? For example, with UserVoice.).

Customer Engagement 41

Customer Engagement Engagement Social Media White Paper 41