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A Dozen Crazy Customer Touchpoints Translated

Experience Investigators by 360Connext

Does it drive the next best action, or leave them scratching their heads and dropping out of the journey? Mixed message can make their way into signage, marketing materials, online experiences, and countless other touchpoints within every customer journey. Do you have a customer journey map?

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Exploring Customer Journey Mapping – An Interview with Jim Tincher

SurveySparrow

Unfortunately, there are a lot of CX consultants out there who will tell you that you can drive change by gathering your teams and having them imagine that they’re customers, then throwing around a few Post-it Notes and brainstorming ways to improve the experience. Jim: Well, naturally, I think our book, How Hard Is It to Be Your Customer ?

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5 Silent Issues that Destroy Customer-Focused Innovation

Experience Investigators by 360Connext

Co-creation sessions, customer journey workshops and customer-focused innovation summits can sound so sexy and intriguing. We envision a group working cohesively, rolling up their collective sleeves to create an improved customer-centric culture and earn long-term loyalty from customers.

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Customer Journey Insights Increase Marketing Impact

ClearAction

Customer Journey Insights Increase Marketing Impact Lynn Hunsaker. Customer journey insights are vastly under-utilized. Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations. Customer-Focused Mindset.

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Our 2017 Journey Mapping Workshop Schedule

Kerry Bodine

Join us for a hands-on customer journey mapping workshop in 2017! I’m thrilled to announce our 2017 lineup of open enrollment journey mapping workshops: February 21 & 22 in San Diego. The customer focus is extremely valuable! Want to chat about whether this workshop is right for you?

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Customer Experience Journeys: Map for Actionability

ClearAction

How actionable are your customer journey maps? One of the appeals of journey maps is they look sexy. Yet I've noticed that many customer journey maps aren't really designed to get full mileage from them. Customer journey maps are a means to an end, not an end in themselves.

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Why Your Customer-Centric “Breakthrough” Is Not Working

Experience Investigators by 360Connext

Sometimes becoming a more customer-focused organization happens with a few baby steps. We look for the paths they create, based on the barriers they’ve encountered with the channels, processes and journeys created for them. Then we slide right back to where we were before DAY ONE. But all is not lost!