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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

While this wise quote may have come from the unlikely lips of Drake (award-winning hip-hop artist for the uninitiated), it couldn’t more accurately describe the importance of Customer Success (CS). In fact, it’s also a solid place to start answering the question of what is customer journey mapping.

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Customer / Leadership: What Is The Access To Cultivating Greatness?

Maz Iqbal

Or the customer journey mapping? IVR) have they taken you to the heights of sales effectiveness and/or customer service delight? Let’s not forget the VoC feedback- has that unlocked the door to customer loyalty riches? How has all the strategy stuff worked out?