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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

While this wise quote may have come from the unlikely lips of Drake (award-winning hip-hop artist for the uninitiated), it couldn’t more accurately describe the importance of Customer Success (CS). In fact, it’s also a solid place to start answering the question of what is customer journey mapping.

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2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Maz Iqbal

According to the authors these are the four critical dimensions that businesses need to master to generate sustainable and significant improvements in CX excellence: A business is mobilised around a common vision; Customer journeys are mapped and prioritised for change; Measurement is owned by the frontline and linked to actions; and.

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Dialogue on CRM, Customer Experience, and Customer-Centricity

Maz Iqbal

On CX – voice of the customer, journey mapping etc. In the name of customer-centricity – whatever that means. Colleague: Which big company, as in the kind of company … Continue reading "Dialogue on CRM, Customer Experience, and Customer-Centricity". Yet, there is little to show for it.

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Customer / Leadership: What Is The Access To Cultivating Greatness?

Maz Iqbal

Or the customer journey mapping? IVR) have they taken you to the heights of sales effectiveness and/or customer service delight? You know some kind of hidden magical recipe that provides you access to untold riches, instantly, without significant effort, discipline, and/or sacrifice?