Dare to Rethink What’s Always Been Done: A Case Study in Rethinking the Wait
Customer Bliss
SEPTEMBER 28, 2021
Can I please ask: what’s with all the old magazines in waiting rooms? For my whole life (and probably yours), old and dog-eared magazines have been a part of my doctor, dentist and hospital visit experience. Waiting rooms appear to be the recycling bin of the healthcare industry. They reimagine the ‘waiting’ experience.
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