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How to Create a Single Customer View to Deliver Better Customer Experience

Pointillist

They have no way to arrive at a single customer view, which is necessary to fully understand each customer and provide her with a personalized experience. This hotel chain now learns about customers’ interests through unified data so that the staff can go the extra mile across all its properties. By Swati Sahai. The result?

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

All the Thought Leaders present in this list have significantly impacted the Customer Experience Domain in their own way. He has 25 years of experience on the leading edge of digital transformation, social, and marketing strategy and has previously worked at American Express, Prudential Financial, USAA, and Forrester Research in senior roles.

2020 132
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Top 6 Loyalty Trends for 2021

Currency Alliance

After many companies dealt with panic and shock during March and April of 2020, most professionals got back to work accelerating their digital transformation. The goal of digital transformation – and the reward for getting it right – is being present to meet customer needs when and where the customer demands.

2021 52