Wed.Sep 22, 2021

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27 KPIs to measure chatbot effectiveness

SurveySparrow

If you’re currently using or thinking about setting up a chatbot as part of your business contact center , the good news is, there are a ton of KPIs to help you determine its effectiveness. Goal Completion Rate. Conversation Metrics. Total Conversations. This refers to how many conversations your chatbot handles in a day.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts.