Fri.Apr 05, 2024

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Response Bias in CX: How to Get Better Feedback

InMoment XI

Creating and executing the perfect survey that avoids obtaining misleading feedback can be tricky business. To be successful, you’ve got to watch out for inaccurate data such as sampling bias, framing bias, and most importantly, response bias. What is Response Bias? Response bias is our human tendency to self-report inaccurate (or even false) answers to survey questions.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

What sets an exceptional retail customer experience apart? It’s an environment where shoppers feel understood and valued at every touchpoint. Why does this matter so much? Because in a market brimming with choices, the way customers feel about your business can set you apart. A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations.

Retail 78
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Do You Really Understand Your Customer’s Hidden Motivation? Here’s How to Do This…

Beyond Philosophy

Customer emotions heavily influence experiences and motivate actions, yet these motivations are often hidden, even from the customers. Organizations must uncover these hidden motivations to serve their customers better. The “Jobs to Be Done” framework, popularized by Clayton Christensen at Harvard Business School, provides a lens through which to view customer motivations.

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Why Outsourcing Quality Assurance and Adopting DevOps is a Smart Move: 6 Compelling Reasons

CSM Magazine

In today’s dynamic digital environment where both quality and agility are critical, it is crucial to strike a balance between the two. Delivering high-quality products and services has become paramount for businesses to stay competitive. However, achieving this goal can be a daunting task, especially for organizations with limited resources and expertise.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Research Finds Younger Insurance Agents Expect More Digital Channels

SaleMove

Unlike older insurance agents who prefer to interact via phone and email, Glia research found younger agents show a strong preference for digital channels, led by chat. The post Research Finds Younger Insurance Agents Expect More Digital Channels appeared first on Glia Blog | Digital Customer Service Explained.

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Now Is the Time for a B2B Industrial Company to Focus on the Aftermarket

Middlesex Consulting

We are again living in uncertain times. The name for uncertain times is VUCA, which stands for Volatility, Uncertainty, Complexity, and Ambiguity. It describes constant, unpredictable change that is now the norm in many industries and areas of the business world. Here is a partial list of the factors that are causing VUCA for industrial […] The post Now Is the Time for a B2B Industrial Company to Focus on the Aftermarket appeared first on Middlesex Consulting.

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Insights and Actions: What Can We Do to Change UXR for the Better?

dscout People Nerds

UX research often attracts idealists and dreamers. Jenn Kuhns breaks down how we can turn our greater hopes for the field into a concrete reality.

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The Ultimate Guide to Competitor Analysis

Brandwatch CX

Want to know how to do a competitive analysis? We run through everything from identifying competitors to analyzing them in a range of areas.

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How to Improve QSR Guest Experience with Data From the Field

IntouchInsight

Learn how to improve QSR guest experiences, store operations, employee training and franchise performance using Mystery Shopping data.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Unlocking the Power of GenAI in Your Organization

Strativity

The post Unlocking the Power of GenAI in Your Organization appeared first on Material.

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Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Forrester's Customer Insights

Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers.

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A New Supergroup For Revenue Technology Emerges – Revenue Orchestration Platforms

Forrester's Customer Insights

Supergroups are back! Boygenius have topped album charts worldwide and scooped up multiple grammy’s in the process for their debut album ‘The Record.’ The band featuring Julien Baker, Lucy Dacus and of course Phoebe Bridgers are a modern example of a supergroup, bringing successful musicians and artists together to create something completely new.