Formula 1 is powered by data, but fueled by people
West Monroe
NOVEMBER 26, 2023
What makes Max Verstappen stand out? Is it his youthful daredevil tendencies, his car, or is it the data Red Bull collects during each race? Each Formula 1 car has 300+ sensors sending huge swaths of telemetry data every second—but this data is only as meaningful as the driver’s team makes it. The digital operating model is the heart of F1.
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