International Survey Probes the Future of Customer Service and Considers Consumer Preferences
CSM Magazine
JANUARY 13, 2022
PCI Pal survey compares opinion between consumers and contact centre professionals in the UK and USA. The survey found however that personal service remains king for UK-based consumers, with a collective 59% preferring some form of person-to-person contact if they have an enquiry about a product, prior to purchase.
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