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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

To help organizations get the most out of this important function, there are now a variety of resources available: from websites and white papers to webinars, conferences and technologies. Focus on customer retention and long-term ROI. Learn more about building customer loyalty in this ebook. Why Follow the Golden Rule?

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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% regularly used more than four. Today, consumers use an average of almost six touchpoints with nearly 50% regularly using more than four. Recommended for you: Agent Assist ROI Calculator. White Paper.

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The Customer Lifecycle Attribution Model — One Customer, Many Channels

ENGAGE.cx

The whole idea behind attribution is to divide up credit for a conversion among the touchpoints preceding it, so a business can determine what marketing tactics are working and which are not. While MTAs are getting more and more sophisticated, they still have major drawbacks like: The attributed ROI does not take into account offline media.

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Customer Experience Articles

ClearAction

Customer Experience Strategy: 4 Overlooked Key Competencies white paper. Loyalty is Not Just for Customers article. < Customer Experience ROI by Leveraging Customer Data article. Performance Management Tools Increase ROI article. Customer Centricity. Customer Experience is Decided by You article.

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What is Voice of the Customer (VoC)?

Confirmit

Organizations that understand their customer journey are much more likely to improve their products to fit their customers’ evolving requirements and therefore to foster their loyalty. Measure your customers’ satisfaction at different touchpoints across the customer journey, and across your various products and/or services.

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The Benefits of a Customer Service Knowledge Base

Solvvy

Articles, white papers, and e-books. Demonstrating that you are willing to invest in all the tools your customers need to be successful can help build trust and loyalty and contribute to higher customer retention rates. Add Knowledge Base Links at Customer Touchpoints and Connect Them to Support Channels. Infographics.