Zeisler Consulting

AUGUST 17, 2021

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI? How do you sell CX to leadership?

ROI 93

ROI Chief Customer Officer Leadership Return on Investment 93

GetFeedback

MARCH 21, 2019

So you’ve decided to use an NPS (Net Promoter Score) survey to improve your brand’s customer experience (CX). You’ve also made a spiffy design to present the survey, showcasing the care you put into asking the NPS question. Now, how do you use your NPS data to actually make your customers’ experience better?

NPS 186

NPS Customer Journey Net Promoter Score Social Media 186

Thematic

FEBRUARY 27, 2024

When you're asked to prove ROI, that's often when things get tricky. Sure, you might still get sales, but it's like driving with a flat tire - you're getting somewhere, but it's a bumpy ride! It's a Team Effort: Did sales spike due to a killer new product, excellent marketing, or your improved checkout?

ROI 62

ROI Customer Experience Metrics Net Promoter Score 62

Solvvy

JULY 8, 2022

But collecting customer feedback and finding an effective way to measure customer satisfaction—often by unraveling the answer to the question of how to use CSAT or NPS—is vital to your brand’s success. And, as with any tool, you need to use CSAT and NPS correctly to get the most value from them.

NPS 106

NPS Metrics Customer Success Net Promoter Score 106

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 260

Hospitality Call Center Retail NPS 260

Thematic

FEBRUARY 27, 2024

Sure, you might still get sales, but it's like driving with a flat tire - you're getting somewhere, but it's a bumpy ride! It's a Team Effort: Did sales spike due to a killer new product, excellent marketing, or your improved checkout? Now you can measure how happier customers = more sales.

ROI 62

ROI Customer Experience Metrics Net Promoter Score 62

InMoment XI

DECEMBER 30, 2021

Graham Tutton (InMoment) and Maxie Schmidt-Subramanian (Forrester) discussed topics such as how to build an ROI model for your CX program and what you should focus on if you think your CX program isn’t perfect yet. This way you can drive business alignment and action for your sales, success, and marketing teams.

Webinar 493

Webinar Metrics Touchpoint Customer Journey 493

Alida

MARCH 23, 2017

As a result, telecom leaders take customer experience metrics like Net Promoter Score (NPS) very seriously. Net Promoter Score (NPS) was first introduced in 2003 as a way to measure customer satisfaction based on consumers’ responses to one simple question: “How likely are you to recommend our service to a friend or colleague?”

NPS 133

NPS Net Promoter Score Loyalty Telecommunications 133

SurveySensum

AUGUST 26, 2020

Why do you need to measure the ROI of your CX program? . CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. Only one-third!

ROI 98

ROI E Commerce Metrics E-support 98

SurveySensum

MAY 11, 2023

One way to do this is by using Net Promoter Score (NPS), a simple and widely used metric that helps businesses measure customer satisfaction, benchmark their performance against competitors, and identify areas for improvement. So let’s dive in and learn more about how NPS can help your business thrive! What is NPS?

NPS 52

NPS Retail Net Promoter Score Customer Satisfaction 52

Experience Investigators by 360Connext

JANUARY 28, 2020

Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns. Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019.

2020 250

2020 Net Promoter Score ROI Metrics 250

GetFeedback

MAY 2, 2019

It’s really hard to justify a CX budget or initiatives to the Executive team or Board when you can’t demonstrate the huge ROI awaiting the organization…. How to Justify the Case for CX in Your Organization (and Prove the ROI!).” Proving the ROI of your CX initiatives. Why your leadership should care about CX.

Net Promoter Score 261

Net Promoter Score ROI 2018 NPS 261

Lumoa

JULY 10, 2018

Will it positively impact our market share? Bain & Company’s analysis in 2015 showed that customer experience leaders grow revenues 4% – 8% above their market. The probability of selling to a new prospect is 5-20%, while the probability of selling to an existing customer is 60-70% according to Marketing Metrics.

ROI 121

ROI Customer Experience Financial NPS 121

Horizon CX

MARCH 1, 2021

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question. Marketing – HorizonCX, LLC. Peter Swaim – V.P. September 9, 2020.

ROI 52

ROI Return on Investment 2004 Financial 52

Beyond Philosophy

SEPTEMBER 8, 2022

The results were a 40-point increase in their Net Promoter Score® (NPS) over 30 months and a 10 percent increase in shipping volumes. Patterson and her team spoke with the customer service teams, customers, and sales teams. It could be increased market share, improved NPS, or higher customer retention. Rule #2: Measure.

ROI 97

ROI Customer Experience Net Promoter Score Measurement 97

SurveySensum

FEBRUARY 10, 2022

NPS is a critical business KPI that tells you how likely your customer is to recommend your product or service to others. Encourage buy-ins across divisions to incorporate NPS. Set NPS goals for each department. The first step to improve your NPS score is to understand the CURRENT STATE of your NPS Program.

NPS 52

NPS Net Promoter Score Touchpoint Feedback 52

ProProfs Chat

FEBRUARY 18, 2019

One thing that tends to link all these factors together is Net Promoter Score or NPS. Ask any customer support expert, and they’ll go on about how good NPS is and how companies are adopting it and using it to their advantage. But for a beginner like you and me, how does NPS benefit. This is a gist of NPS in short.

NPS 82

NPS Net Promoter Score 2003 Loyalty 82

SurveySensum

FEBRUARY 3, 2022

NPS is a critical business KPI that tells you how likely your customer is to recommend your product or service to others. Encourage buy-ins across divisions to incorporate NPS. Set NPS goals for each department. The first step to improve your NPS score is to understand the CURRENT STATE of your NPS Program.

NPS 52

NPS Net Promoter Score Touchpoint Feedback 52

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect? 1st Key to Retention-Rich Marketing: Context.

ROI 59

ROI Customer Experience 2011 Customer Centricity 59

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. Marketers are usually tasked with brand building, lead generation, and customer communications. This means that the sales reps, when they do engage with buyers, must be better prepared. .

ROI 150

ROI Webinar Sales Loyalty 150

Eptica

MARCH 28, 2018

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Many companies rely on metrics such as Net Promoter Score (NPS), CSAT or Customer Effort Score (CES), which give a numeric value that you can track over time. This can be linked to business metrics to give a true ROI figure.

ROI 65

ROI Net Promoter Score E Commerce Return on Investment 65

AskNicely

SEPTEMBER 6, 2018

Some businesses are convinced that NPS surveys and customer experiences fall squarely on the shoulders of the customer success team. Often marketing is the next department concerned with NPS. NPS Strategy Requires a Team Effort. Departments Using NPS. NPS and Internal Executive Team. NPS For Product.

NPS 60

NPS Net Promoter Score Customer Success ROI 60

Feedbackly

MAY 2, 2024

Brands will have to tighten their marketing and operational budgets to survive in the market. How can you remain competitive, maintain a solid brand image, and thrive in the market when market conditions are not in your favor? Make sure you use KPIs like EVI® and NPS to keep track of customer satisfaction and loyalty.

Financial 52

Financial Customer Experience ROI 2024 52

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? Marketing and sales are the primary focus. They track sales, revenue, EBITDA, and profits, among other health measurements. So I asked, “What does that mean?” Here’s your training guide.

Customer Centricity 271

Customer Centricity Customer Journey Mapping Connections Feedback 271

delighted

JUNE 30, 2022

This post is a guest contribution by Emma Kimmerly, Partner Marketing Lead at Friendbuy. We’ll go over: What a referral program is Why referrals marketing is effective in attracting new customers Types of referral programs How to start a referral program. Why referral marketing is an effective way to attract new customers.

Sales 79

Sales Reference Net Promoter Score Loyalty Programs 79

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. However, poorly implementing a digital Care system can cost hundreds of thousands of dollars annually in wasted time and low NPS scores. What's your background in Product Marketing? only happen more often in the B2B sales and marketing teams.

ROI 52

ROI Social Media Customer Care Brands 52

Retently

AUGUST 3, 2023

“Customers are no longer buying products and services– they are buying experiences delivered via the products and services.” – Gregory Yankelovich In a world where your potential competitors are just a click away, customer experience is the new marketing battleground. It’s the heart and soul of your brand.

Customer Experience 147

Customer Experience Net Promoter Score Social Media Reference 147

SurveySparrow

SEPTEMBER 21, 2020

You can spend millions on developing, designing, and marketing a product. And in this blog, we’ll discuss how online surveys increase ROI. Online Surveys has become a new trend in the world of digital marketing, as it saves your money and time. Marketing and Product Surveys. NPS (Net Promoter Score) Surveys.

ROI 45

ROI Return on Investment Social Media Net Promoter Score 45

Beyond Philosophy

JANUARY 19, 2019

Stay Ahead of Your Competition with New Advances in CX Marketing. Focus on the ROI of CX improvement. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based. –more?. Check out this episode!

Net Promoter Score 84

Net Promoter Score Marketing ROI Return on Investment 84

GetFeedback

APRIL 24, 2019

However, with the rise of online sales, customers increasingly expect more from the companies they do business from. These programs consistently measure things like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES), to help them understand how customers feel about their organization.

Net Promoter Score 170

Net Promoter Score Effort Score NPS ROI 170

Experience Investigators by 360Connext

MARCH 8, 2018

Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. So how do you make your marketing more effective? Marketing plays a role in customer experience (and vice versa.).

Marketing 125

Marketing Net Promoter Score Customer Journey Mapping Chief Customer Officer 125

Beyond Philosophy

JANUARY 19, 2019

Stay Ahead of Your Competition with New Advances in CX Marketing. Focus on the ROI of CX improvement. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based. –more?.

Net Promoter Score 79

Net Promoter Score Marketing ROI Return on Investment 79

BirdEye

MARCH 9, 2021

Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. By putting more emphasis on a customer-centric approach, strategic business growth has moved into the area of Experience Marketing. What is Experience Marketing?

Marketing 72

Marketing Multi-Channel Net Promoter Score Customer Centricity 72

GetFeedback

MAY 13, 2019

Companies need to capture feedback at every opportunity—everything from a sigh during a training session, to a question during a sales demo or a ticket to your support team, should be noted. Teams such as Sales, Support, Success, Implementation, and Marketing all need to be able to submit this data into a common process.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. A Global Shipping company increased its Net Promoter Score (NPS) by 40% points over 30 months.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. The Three Areas of ROI. This often gets translated into the following business text: SALES! MORE SALES! This means more revenue without more sales or more customers.

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

ClearAction

OCTOBER 12, 2022

Quantifying CX ROI is the top challenge, per Pointillist’s 2019, 2020, and 2021 studies. NPS, CSAT, FCR, Health / Effort Score, etc.) Sales Velocity is another key to LTV. Sales Velocity is influenced in this order, from bottom to top of this list: MRR (monthly recurring revenue; a customer’s repeat purchases).

Metrics 62

Metrics Management ROI Effort Score 62