Experience Investigators by 360Connext

NOVEMBER 2, 2021

Customer personas can be as detailed or high-level as you need them to be, based on your goals and usage of them. Customer Service Blueprinting. Aligning the right Customer Success Manager or Customer Service Representative with the right customer. Tap into the research available to you.

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

Totango

MARCH 6, 2020

Today’s on-demand, subscription-dominated marketplace requires that enterprises pay closer attention to what their customers want from their products—and there’s no clearer indication than their own words. Customer attitudes and overall customer experience are displayed in a range of behaviors and direct communications.

Voice of Customer 93

Voice of Customer Feedback Customer Success Metrics 93

SurveySensum

FEBRUARY 9, 2024

Every business operates within the context of the marketplace. Market research is also a lucrative field to enter, as many firms and organizations see the value of their services. In 2022, the global market research industry earned $82 billion in revenue. What is Market Research? Keep reading for some useful tips.

Insights 52

Insights Marketing 2022 Reference 52

C3Centricity

MAY 25, 2020

Companies are changing business models as their value shifts from products to services, or even to the sale of the information they gather. Not a lot in terms of usage, but a lot in terms of data gathering; just check out the graph below from Kleiner Perkin s for current and estimated growth of data volume. I admit, a lot has changed.

Technology 77

Technology Information Consumers Retail 77

Beyond Philosophy

MARCH 3, 2016

A press contact, working on a client assignment, recently approached me with a fairly conventional statement and question: There’s a focus on low pricing and functional quality that exists in BtoB product and service purchase decisions. But, what about customer advocacy in BtoB products and services? Does it exist?”.

White Paper 60

White Paper 2007 Consulting Loyalty 60

C3Centricity

MARCH 15, 2018

Companies are changing business models as their value shifts from products to services, or even to the sale of the information they gather. Not a lot in terms of usage, but a lot in terms of data gathering; just check out the graph below from Kleiner Perkins for current and estimated growth of data volume. I admit, a lot has changed.

Retail 82

Retail Information Consumers Connections 82