Present Customer Asset Metrics in Whole Numbers of Customers, Not Retention Rates
Customer Bliss
OCTOBER 27, 2015
When I ask executives if they know the volume and value of their new customers and compare it monthly, weekly and annually to the volume and value of lost customers – it’s not top of mind. The numbers aren’t discussed and obsessed about. For example, we brought in 22,000 customers, but we lost 27,000 customers.
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