The True Cost of ‘Where Is My Order?’ Queries and Three Tips to Reduce It
CSM Magazine
JUNE 25, 2021
David Grimes, CEO and Founder of Sorted offers some key tips to retailers on how to reduce high WISMO and WISMR contact rates while at the same improving the customer experience. More precisely, ‘Where is my order’ (WISMO) or ‘where is my return’ (WISMR) queries are often topping the charts, making up to 80% of enquiries.
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