An In-Depth Comparison of Product Reviews and NPS Surveys
Retently
MARCH 14, 2023
But while customer reviews have become an integral part of the ecommerce landscape and are here to stay, NPS surveys are just making their way in the DTC industry, although extensively adopted by B2Bs. DTC brands, in particular, have leveraged its power to build a loyal audience and create more personal connections with consumers.
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