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The CX topic we need to address more

Customer Bliss

There is a large topic that I feel we don’t address enough in CX circles, though, and I wanted to dedicate a quick blog to it. What’s the topic? At Shop.Org , which just concluded in Los Angeles, this was a huge topic. (It’s It’s tied to the same kind of trends that you see in e-commerce front-end marketing.

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Data, AI emerge as hot topics at CCW Austin

Think Customers

In today’s hypercompetitive market, actionable customer insight is extremely valuable currency. The post Data, AI emerge as hot topics at CCW Austin appeared first on 1to1 Media. That’s one of the takeaways from Google Chief Strategist Neil Hoyne’s mainstage presentation at last week’s Customer Contact Week (CCW) Austin event.

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Where do you stand?: Five hot topics of debate in Customer Success

ChurnZero

With the emergence of new technologies, market trends, and CS practices, the industry is abuzz with debate and discussion. To explore some of the most controversial topics in CS today and hear what those on either side of the debate have to say, we asked four industry experts to weigh in. They made a financial transaction.

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Where do you stand?: Five hot topics of debate in Customer Success

ChurnZero

With the emergence of new technologies, market trends, and CS practices, the industry is abuzz with debate and discussion. To explore some of the most controversial topics in CS today and hear what those on either side of the debate have to say, we asked four industry experts to weigh in. They made a financial transaction.

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CCO + CMO: A Winning Partnership for Accelerated CX Growth

Our eBook explains how, with topics like: Why should customer success and marketing leaders align? When they work together, the CMO and CCO can build better customer experience, satisfaction, and retention. Find out how collaboration can enhance the customer experience and drive business growth. Download the ebook now!

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Advocate for your firm: How to master law firm marketing

BirdEye

But law firm marketing requires different skills — brand building, digital savviness, and a deep understanding of client needs and perceptions. If you’re new to the world of law firm marketing, we’ve got you covered. In this article, we’re sharing a step-by-step guide to successfully marketing your firm.

Marketing 111
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How Alida Stands Out in a Crowded Customer Feedback Management Market

Alida

After the ups and downs of 2020, CX is a hot topic—and you can tell by how crowded the market is. As genuine connection between customers and brands becomes increasingly more important, more and more companies are turning to customer experience (CX). There are over 100 vendors that offer CX services, including Alida.

Marketing 245
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?

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Customer Perceptions of the Community Experience

We surveyed more than 600 consumers from three major English-speaking markets the United States, the United Kingdom, and Australia, to gain an understanding of their perceptions of the community experience. The key topics we cover in this report are: What do Customers Expect from CX?

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Should Customer Marketing Align with Customer Success?

With outcomes and metrics that align directly, find out why customer success should be the foundation of a customer marketing strategy. Customer Success teams actively track KPIs and metrics that directly align with customer marketing outcomes. Learn about topics including: The real value that comes from customer marketing.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.