The Customer Experience Conundrum: Where Does It Belong in Your Organization?
Experience Investigators by 360Connext
JUNE 13, 2023
Qualtrics XM Institute’s 2021 State of the XM Profession Report indicated that more than 40% of CX leaders spent time in strategy, customer service, marketing/PR, and operations. The rationale is straightforward: marketing is outward-facing and focused on understanding and fulfilling customer needs.
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