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A History of Customer Support Technology

Team Support

Companies started using customer relationship management (CRM) software to manage customer information and interactions. was initially designed as a contact management tool, but evolved to include more CRM functionalities over the years. In the late 1990s, live chat support emerged as a popular communication channel.

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CX Day Thoughts on Brand-behind-the-Brand Storytelling

Team HGS

CX Day Thoughts on Brand-behind-the-Brand Storytelling. By Scott Yates, General Manager, HGS. That’s precisely why brand storytelling is all the rage in today’s world. So this is perfect timing for a blog about how contact centers play an essential role in brand storytelling. In three key ways, we work to: 1.

Brands 40
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Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” That is why I decided to write about these best-kept secrets in portfolio management, which even large corporations are not always aware of!

Brands 87
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How Utilities Can Use Digital Communication to Fix a Fractured CX

CSM Magazine

When it comes to providing that kind of experience, the best place to start is with customer communications. Digital communication is vital. Ultimately, the best place to make an impact in CX is in digital customer communication. Furthermore, tone, branding and general approach should be consistent across communications.

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Helping AI Help Agents: A Better Way to Use AI Applications in the Contact Center

Upstream Works

It was 2006 and it was way ahead of its time – providing omnichannel agent desktop capabilities long before the concept of “omnichannel” was formed. To provide reporting to management so that agents could be better trained and given the information and tools they needed to do their jobs more easily.

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What is Brand Image and how you measure it

Qualtrics

In 2006, Blake Mycoskie witnessed the hardships children without shoes had in Argentina, and developed Tom’s shoes , a company that gives one pair of shoes to a child in need for every pair sold. You’ve most likely heard about this brand and their mission. What is brand image? Why brand image is important.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Briefly, the argument is that leading CX brands outperform laggards by a lot. But what about customer requests that, if implemented, would undermine the brand promise?