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The Reasons Behind Apple’s Customer Loyalty and High NPS

Retently

Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. By understanding why and how Apple achieves high customer loyalty, you can create a process that improves customer satisfaction in your own company. Yes, it seems it is.

NPS 117
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60+ Customer Loyalty Statistics for 2020

ProProfs Chat

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109
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Leveraging NPS to Drive Revenue and ROI

SurveySensum

In 2006, Bain & Company conducted thorough research on Dell’s detractors and promoters. Now, according to Bain & Company, if Dell could turn only 2-8% of those unhappy customers into satisfied ones, they could have boosted their annual revenue by $167 million. This includes referral programs, loyalty programs, etc.

NPS 52
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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

What’s behind the improved performance is what some call the “loyalty effect.” Great experiences lead to higher levels of customer loyalty which, over time, not only increases revenue growth but also reduces costs. . Just fixing everything reported by customers is not necessarily the best way to proceed.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. Fred Reichheld had already written several books on loyalty. They wanted a more universal metric for customer satisfaction and, in March 2003, they implemented it at Intuit.

NPS 163
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. In 2003, the Net Promoter Score (NPS) was formally introduced by Fred Reichheld, and, today, it is used by many of today’s top businesses to monitor and manage customer relationships. NPS Background. NPS Methodology.

NPS 89
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. In 2003, the Net Promoter Score (NPS) was formally introduced by Fred Reichheld, and, today, it is used by many of today’s top businesses to monitor and manage customer relationships. NPS Background. NPS Methodology.

NPS 86