Remove 2012 Remove Innovation Remove ROI Remove Social Media
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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

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Why online communities are growing—and how you can get more from them

Alida

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Technology and social media has given more power and influence to customers.

2015 0
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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

If a customer doesn’t get the help she needs, she often will not remain loyal – or worse, she will take to social media and tarnish the brand. To gain buy-in for this type of interaction in a social customer service program, executives need to show senior leaders a viable business case. How to Calculate Social Customer Care ROI.

ROI 45
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A digital strategy expert on health care’s $9 billion opportunity

Alida

So how can organizations make sure that the billions of dollars they invest in digital transformation deliver ROI? Bennett’s industry expertise includes serving as a key advisor to the Mayo Clinic Social Media Network before its formal inception in 2010.

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18 inspiring brand collaborations: Real-life success stories

BirdEye

For example, a content creator sharing your products or services on their social media can help encourage their audience to check out your business offerings. Fosters innovation: Brand alliance can help companies push the boundaries of innovation and offer unique product experiences that increase their competitive edge in the market.

Brands 52
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Lithium’s Customer Heroes

Customers Rock!

I recently attended the 2012 Lithium Network Conference (LiNC for short) in San Francisco to hear about the latest and greatest from Lithium Technologies as well as from thought leaders such as Brian Solis , photo left, who shared about Digital Darwinism from his new book The End of Business as Usual. Good News for Social Customer Service.

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The Definitive Guide to Chat Bot Strategy

Bold360

In fact, there are dozens of potential use cases for chat bots limited only by a company’s ability to innovate – but with myriad possibilities, it’s easy to get lost in the trees and fail to fine-tune your mission. Image via Facebook (Mark Zuckerberg). 64% are annoyed by employees or self-help services that fail to answer their questions.