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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

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Why online communities are growing—and how you can get more from them

Alida

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Technology and social media has given more power and influence to customers.

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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

Born between 1997 and 2012 and raised alongside Internet technology since the very beginning of their lives – they hold in their hands (literally, ninety-eight percent own a smartphone) an estimated annual purchasing power of $143 billion. Tip #4: Make it innovative. Tip #5: Make it social. Key takeaway?

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A digital strategy expert on health care’s $9 billion opportunity

Alida

Bennett’s industry expertise includes serving as a key advisor to the Mayo Clinic Social Media Network before its formal inception in 2010. For his achievements, Bennett has received several industry awards, including the 2012 Healthcare Internet Hall of Fame Innovative Individual Inductee award.

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Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations

Joe Rawlinson

Use social media channels to keep in touch with your customers and stay engaged. Add Value by Utilizing Technological Innovations. Use customer relationship management software to apply analytics to your own customers and extend personalized offers based on their behavior. Deliver a Satisfying Omni-Channel Experience.

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These Nonprofit Technology Trends Are Changing the Fundraising Experience

Oracle

The ubiquity and accessibility of relevant innovations, however, will likely increasingly rise in importance for such organizations that must make the most of what they have. Of the 25% that prefer social media solicitations, 51% identified Facebook as the primary outlet for such interactions.

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18 inspiring brand collaborations: Real-life success stories

BirdEye

For example, a content creator sharing your products or services on their social media can help encourage their audience to check out your business offerings. Fosters innovation: Brand alliance can help companies push the boundaries of innovation and offer unique product experiences that increase their competitive edge in the market.

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