Currency Alliance

FEBRUARY 15, 2018

Retail brands can be saved; but not by conventional retail strategy. This has come at the cost of innovation, experimentation, and ultimately customer experience. The UK’s RPI data shows services becoming progressively more valuable over time, whilst consumer goods remains flat [vii].

Retail 110

Retail Brands Banking 2015 110

Alida

AUGUST 16, 2016

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Customers demand a seat at the table. Not all online communities are equal.

2015 0

2015 Social Media 2012 Innovation 0

Experience Matters

JANUARY 20, 2015

We just published a Temkin Group report, Lessons in CX Excellence, 2015. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness. This report has rich insights about both B2B and B2C customer experience.

2015 108

2015 Customer Connectedness Net Promoter Score 2014 108

Alida

AUGUST 3, 2016

We’ve already outlined what the Summit has in store for marketing , customer experience , innovation and research pros—but we haven’t shared what past attendees gained from the experience. It’s great to see that others share my struggles and challenges when it comes to understanding today’s consumers.”. Awesomeness. —

2015 167

2015 Workshop Customer Centricity Innovation 167

Alida

JULY 11, 2017

Customer experience is middling at best, and that’s troubling for brands. Even in the United States, where brands had the highest average scores, only 18 percent of brands ranked good or excellent. Even in the United States, where brands had the highest average scores, only 18 percent of brands ranked good or excellent.

Customer Experience 183

Customer Experience Omnichannel 2015 Retail 183

CX Journey

FEBRUARY 5, 2015

We’re one month into 2015, and it’s already apparent that Customer Experience is on everyone’s agenda - or at least on those of the 95% of retailers surveyed by Boston Retail Partners ,who identified customer experience as a top-three priority in the new year. . #1 In 2015, that’s all subject to change - and rightfully so.

2015 71

2015 Chief Customer Officer 2003 Customer Centricity 71

Alida

AUGUST 26, 2016

Brands use social communities mostly for marketing purposes, broadcasting information, building brand awareness and reaching greater audiences for campaigns and messaging. Social communities are useful for tracking what your competitors are up to and identifying broad consumer trends. Do you want to build customer loyalty?

Social Media 167

Social Media 2015 Innovation 2014 167

Experience Investigators by 360Connext

JUNE 22, 2015

67% of consumers have used a company’s social media site for servicing, according to J.D. Share innovation as it happens. Make short videos for Instagram or Vine explaining the innovations as they happen and the challenges around them. Help your customers see what’s next and feel involved with the brand they love.

Social Media 233

Social Media Engagement Magazine Innovation 233

ijgolding

SEPTEMBER 21, 2015

As recently as June 2015, I wrote a review of the new offering from Chief Customer Officer ‘guru, Jeanne Bliss – (Chief Customer Officer 2.0) ‘Illustrate’ – using the example of a brand to highlight the three main parts of the book. Bell, author of The 9½ Principles of Innovative Service.

Books 91

Books Brands Customer Experience Chief Customer Officer 91

Alida

MARCH 30, 2017

At a recent Vision Critical webinar, Sam Trimboli, consumer insights specialist at Price Chopper, joined us to discuss how customer insight is helping the company thrive in the increasingly fragmented grocery industry. Launching new brands successfully. Private label brands are a huge source of revenue for grocery companies.

Customer Insights 145

Customer Insights Insights Webinar Innovation 145

Second to None

MAY 15, 2018

Brands that want to stand out in today’s saturated and competitive marketplace need to have a carefully developed branding strategy. Still, customers’ perceptions of a brand is an even more important part of the equation. What is brand equity? Types of brand equity. Brand equity can be positive or negative.

Measurement 59

Measurement Brands Social Media Voice of Customer 59

Kustomer

FEBRUARY 4, 2022

Sifting through your inbox for the best news and insights can be time-consuming for anyone, regardless of their profession or industry. It will be a tactical newsletter exploring the customer experience so you can gather insights to build long-lasting relationships with today’s consumers. Save the date!

2015 98

2015 2022 Books Consumers 98

C3Centricity

NOVEMBER 4, 2019

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They continued with the same processes and mind-sets.

Customer Centricity 59

Customer Centricity Brands Advertising Consumers 59

Experience Investigators by 360Connext

APRIL 23, 2015

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. Jon Galloway (@jongalloway) April 12, 2015. Thanks, @TripIt ! —

Social Media 218

Social Media Travel Rewards Programs Innovation 218

Avaya

SEPTEMBER 2, 2016

When Ford wanted to reintroduce the Fiesta brand in the U.S. The idea they hit upon was to give consumers the chance to be chosen as one of 100 digital influencers, allowing them to test-drive a new Fiesta for six months. The post Building Innovation on Customer Feedback appeared first on Avaya Connected Blog.

Innovation 40

Innovation Feedback 2014 2015 40

Alida

JULY 5, 2017

In a dynamic and sometimes struggling retail environment where online giant Amazon buys grocery chain Whole Foods , consumer packaged goods (CPG) companies must build brand awareness and harness the insight of shoppers if they are to win the battle for shelf space. Build brand awareness directly. Strike better deals.

Insights 113

Insights Retail 2015 2012 113

Tricia Morris

JULY 13, 2015

In the newly-published 2015 U.S. Multichannel Customer Service Report from Microsoft Dynamics CRM and Parature, from Microsoft, 92% of consumers surveyed said they now expect brands and organizations to offer a customer self-service support portal. Think Like Your Customers. Design with your customer in mind.

2015 94

2015 Download Innovation Social Media 94

Natalie Petouhof

FEBRUARY 14, 2016

Tweet At the NRF Retail’s BIG Show , Adobe introduced several solution innovations for the Adobe Marketing Cloud that help retailers unify data, rich content, and campaign management into one platform. It’s important for a brand to evaluate what they currently have and decide what they need to reach their business goals.

Retail 40

Retail Innovation E Commerce 2015 40

Alida

FEBRUARY 22, 2017

We believe that the second definition is the most useful in the context of the brand-customer relationship. To keep up with rising consumer and market expectations, an ever increasing number of companies are now prioritizing becoming customer-led. billion in 2015 —up 12 percent from the previous year. Move beyond transactions .

Customer Relationships 180

Customer Relationships Customer Centricity 2015 Loyalty Programs 180

Eptica

SEPTEMBER 9, 2015

Date: Wednesday, September 9, 2015 Making a success of Twitter customer service. Published on: September 09, 2015. According to Nielsen, nearly half of US consumers use social media to ask questions and Twitter’s own analysis shows that tweets to major brands have increased 2.5 times over the past two years.

Customer Service 97

Customer Service Social Media 2015 Contact Center 97

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

2020 52

2020 Brands Transportation 2002 52

Eptica

OCTOBER 16, 2015

Date: Friday, October 16, 2015 The opportunity for European customer experience. Published on: October 16, 2015. Author: Olivier Njamfa From Berlin to Bermuda, and San Francisco to Singapore, consumers increasingly demand a superior customer experience from the organizations that they choose to buy from.

E Commerce 75

E Commerce Customer Experience 2015 Banking 75

C Space

SEPTEMBER 10, 2020

The Brand Move Roundup – September 10, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. The criteria will come into effect starting with the 2024 Academy Awards.

2020 40

2020 Brands Retail Government 40

C3Centricity

AUGUST 20, 2017

Faster growth, increased profitability, or more successful innovations? CPG (consumer packaged goods) companies on the other hand, frequently encourage their customers to buy more through promotions and discounts. This is a dangerous strategy, as I explain in “Are you on the way to brand heaven or hell?”

2018 48

2018 Innovation Competitive Advantage Books 48

Alida

SEPTEMBER 15, 2016

That’s a hefty price to pay when you consider 85 percent of new consumer goods products fail. Since 2015, Wolverine Worldwide, a global footwear and apparel manufacturer of iconic brands such as Merrell, Sperry, Chaco and Saucony, has tested and vetted more than 1,000 new footwear styles with consumers before launching the product to market.

Innovation 153

Innovation Apparel Competitive Advantage 2015 153

Alida

JULY 28, 2016

In 2015, the analyst firm Gartner dropped big data from its Hype Cycle for Emerging Technologies report. More importantly, big data lacks actionable information with which marketers, insight professionals, customer experience leaders and innovators can make effective decisions that benefit their customers and their bottom line.

2010 160

2010 Social Media 2016 2013 160

Eptica

AUGUST 19, 2015

Date: Wednesday, August 19, 2015 Robots – the future of customer service? Published on: August 19, 2015. Author: Derek Lewis Recent Forrester research pointed out the importance of understanding customer emotion and creating empathy with consumers if brands are going to deliver a successful customer experience.

Customer Service 85

Customer Service Wireless 2015 Contact Center 85

TechSee

APRIL 2, 2019

However, most of these innovations revolve around language. A watershed in the field occurred in 2015, when computer vision overtook humans in the ability to recognize objects, a turning point analogous to the day in 1997 when IBM’s Deep Blue chess computer defeated the legendary grandmaster Garry Kasparov.

Contact Center 174

Contact Center Average Handle Time Insurance B2C 174

Customer Bliss

MARCH 30, 2017

IBM was among the first larger brands to open a customer experience lab, and at the time they noted three major goals: Enhanced customer insight: The goal was to better predict individual customer behavior across multiple channels. Wendy’s opened their own customer experience lab, called 90 Degree Labs , in May 2015 in Columbus, OH.

Customer Experience 195

Customer Experience Banking Net Promoter Score Call Center 195

Eptica

OCTOBER 30, 2015

Date: Friday, October 30, 2015 Which sectors offer the worst customer experience? Published on: October 30, 2015. Its survey found that consumers rated the public transport (including train operators), utility, insurance and broadband sectors, as worst for customer experience and service.

Customer Experience 75

Customer Experience Transportation Insurance 2015 75

Second to None

FEBRUARY 22, 2019

At the end of the day, numbers and metrics represent the relationships between people and your brand. 4] Customers want to feel like their voice is being heard and that they are important to your brand. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Customer Experience 54

Customer Experience Voice of Customer Reference 2015 54

TechSee

MAY 21, 2018

Tuesday, November 23, 2015 started out like any other day at work for James Crenson. Similar to any relationship, customer-brand relationships are best evaluated in times of crisis, specifically when the customer needs the brand most. When a crisis occurs, brands must be proactive with messaging. At 8:50 a.m.

Call Center 104

Call Center Reference 2015 Social Media 104

C3Centricity

APRIL 29, 2020

Fast forward a decade or so, and supermarkets are scrambling to catch up as start-ups in many developed countries are giving this new type of freedom to consumers. Of course, for me, planning for the future is simply a matter of taking the consumers’ perspective and what they (will) want. So what is a poor manufacturer to do?

Retail 71

Retail E Commerce Apparel Transportation 71

Eptica

AUGUST 5, 2016

Based on consumer research into how customer experience strengthens loyalty, it shows both individual company scores and how the wider economy is performing. Overall CX is improving Since the last report in Q3 2015 18% of the 319 brands surveyed had improved their scores significantly.

2016 50

2016 Wireless Social Media Contact Center 50

C3Centricity

SEPTEMBER 14, 2020

Of course, for me, planning for the future is simply a matter of taking the consumers’ perspective and what they (will) want. Personally, I’m happy to order my usual brands online and have them delivered, especially when they’re cumbersome, like pet food, drinks, tinned and paper products. Am I being naive?

Retail 77

Retail E Commerce Apparel Transportation 77

Second to None

MARCH 8, 2019

Similarly, a 2015 Glassdoor study found that firms ranked on their “Best Places to Work” list overshadowed the S&P 500 from 2009-2015 by as much as 123.3 In customer experience, we consistently look at consumer data to inform our decisions and initiatives. percent more returns over the span of eight years.

2015 48

2015 2009 Financial 2018 48

Eptica

JANUARY 20, 2016

Author: Robin Tandon Having recently looked back on customer experience in 2015 , what is predicted for the coming year? In many ways this isn’t a surprise – consumers want to get answers quickly, and don’t want to wait for someone to respond to an email or pick up the phone. Published on: January 20, 2016.

Customer Service 49

Customer Service 2016 2015 E Commerce 49