A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis
ijgolding
SEPTEMBER 24, 2015
For the last six years, Nunwood (now a part of the KPMG family) have been assessing how customer centric well known brands are across three continents. The 2015 results appear to go a step further. A brand is no longer a marketing confection, sustained by persuasive advertising. Rather, a brand is what a brand does.
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