article thumbnail

The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. Embrace the authenticity challenge. .

2016 267
article thumbnail

How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer experience, authenticity and other themes at the 2016 APAC Customer Intelligence Summit

Alida

At the 2016 Asia Pacific Customer Intelligence Summit , over 200 professionals from marketing, market research, innovation and customer experience gathered for a day of learning and networking and to celebrate the achievements of the most customer-centric companies in the region. Emma Clark (@EmmaRClark) July 20, 2016.

2016 162
article thumbnail

3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

3) CX innovation is accelerating. To cut through the hype, several major brands discussed how they assess CX innovation. Amazon’s advice when innovating: don’t be afraid to fail. Similarly, Mastercard spoke about how they think about CX innovation. Here’s how.

2016 98
article thumbnail

Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. Rising influence of technical buyers, brand-side.

2023 52
article thumbnail

10 Customer Service Trends to Watch in 2016

Tricia Morris

It’s easy when you’re asked about trends to talk about an innovative technology or feature you know is going to create a buzz. The insights collected from the individuals above for 2016 are an interesting mix with a fantastic focus on people. Jeanne Bliss: Chief Customer Officer Author and CXPA Co-founder.

2016 72
article thumbnail

13 stunning stats on the growing CX leadership gap

Alida

Growth in customer experience (CX) innovation has flatlined, and it’s likely you’re on the wrong side of the widening gap. The research firm’s Customer Experience Index (CX Index) methodology measures how well a brand’s CX strengthens the loyalty of its customers, and is used to benchmark CX performance at 314 U.S.